As Director of Community and Corporate Programs for the Blue Zones Project , keynote speaker Nick Buettner is on a mission to bring application of the Blue Zones principles to communities across the nation (including Fort Worth). The Blue Zones Project works at driving a systemic shift in community infrastructure and healthcare—from a reactive, illness-focused model to a proactive, prevention-focused strategy. This approach reframes public health spending not as a cost, but as an investment in population health infrastructure.